In the codelab, you will create an app to integrate Ads Kit. The advertiser's app on the user device reports an activation event to a third-party tracking platform, which then uses the install referrer to analyze the ad conversion effect.When the user activates the advertiser's app on their device, the advertiser's app obtains the install referrer from Ads Kit.HUAWEI AppGallery writes the install referrer into Ads Kit.A user taps the ad in the app and can choose to download and install the advertiser's app.
Install Referrer CapabilityĪdvertisers can use install referrers to analyze the conversion effect of app download ads on app impressions, clicks, downloads, installs, activations, registrations, and purchases. To better support app promotion targeted at Huawei user devices, Ads Kit provides the install referrer capability for advertisers to track promotion channels and attribute conversions.
